What started as a tongue-in-cheek nickname became a brand we didn’t know we needed: Women in Business, aka WIB.

Born from our group chat—the place to vent about work, ask for skincare recs, spiral over exes, and celebrate wins. WIB has been our constant for over a decade: chaotic, supportive, and real.

We’re spread across the country. We work in tech, crypto, medicine, media—you name it. Some are single, some have toddlers, some are married to our jobs. The glue? The group chat. And the annual girls trip: think spa days, long catchups, beach walks, iced coffee runs, and exactly one hike we regret halfway through.

The merch started as trip memorabilia. We made hats. People complimented them. A lot. So we thought, why not make more? And if it pays for our next vacation, even better.

WIB isn’t just a brand—it’s the space we’ve always had and now want to share. For women building careers, juggling life, and making it up as they go.

We’re not here to coach you. Or fix you. We’re just here to say: you're doing great, sweetie. Wear the hat.

Welcome to the club.